Building confidence to help every customer make the right fuel choice
Don’t find customers for your products, find products for your customers.’ Seth Godin’s words could be the main agenda item for every sales meeting this year because they sum up both the problem and the solution when selling cars in the current market.
Rebuilding customer confidence after Dieselgate
‘I’d really like a (insert car model), but we can’t buy a diesel as a family car because its emissions are bad for us and it’ll drop in value like a stone’.